Privacy Policy

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Effective Date: 1 August 2025

At Dawn Herbal, your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you use our website, www.dawnherbal.com (the “Site”). We are committed to ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the EU GDPR.

1. Who We Are

Dawn Herbal is a UK-based herbal wellness brand. For the purposes of data protection legislation, Dawn Herbal is the Data Controller of your personal information.

If you have any questions about this policy or your data, please contact us at:
support@dawnherbal.com

2. Information We Collect

We may collect and process the following types of personal data:

  • Contact details: name, email address, phone number, billing/shipping address

  • Order information: products purchased, transaction ID, purchase history

  • Marketing preferences: newsletter subscriptions, social engagement

  • Technical data: IP address, browser type, operating system, device type

  • Usage data: pages viewed, time spent, referral sources (via Google Analytics)

  • Social media data: interactions from platforms like Facebook, Instagram, or Pinterest if you interact with our content or ads

We do not knowingly collect data from children under 16 years of age.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders

  • Provide customer service and respond to inquiries

  • Send marketing emails (with your consent)

  • Improve website performance and user experience (via Google Analytics)

  • Personalise advertising and measure ad performance (via social media platforms)

We do not sell your data to third parties.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Contractual obligation – to fulfil orders and provide services

  • Legitimate interests – to improve services, communicate with users, and protect our business

  • Consent – for marketing and non-essential cookies

  • Legal obligation – to comply with UK and EU regulations

5. Cookies and Tracking

Our site uses cookies, including third-party cookies (e.g., Google Analytics), to enhance user experience and analyze site traffic. You will be asked to provide consent for non-essential cookies upon visiting our site.

You can manage your cookie preferences or disable cookies via your browser settings.

6. Data Sharing and Third Parties

We only share personal data when necessary with trusted third-party service providers, such as:

  • Payment processors (e.g., Stripe, PayPal)

  • Courier/delivery services

  • Email marketing providers (e.g., Mailchimp, Klaviyo)

  • Analytics and tracking services (e.g., Google Analytics, Meta/Facebook Pixel)

All third parties are required to process your data securely and in compliance with GDPR.

7. Data Retention

We retain your personal data only as long as necessary:

  • For orders: 6 years (for tax/legal compliance)

  • For marketing: until you withdraw consent or unsubscribe

  • For analytics: anonymised data may be retained longer for performance tracking

8. Your Rights (UK & EU Residents)

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict certain types of processing

  • Withdraw consent at any time (e.g., unsubscribe from emails)

  • Lodge a complaint with a supervisory authority (e.g., ICO in the UK)

To exercise these rights, please email: support@dawnherbal.com

9. Data Security

We implement appropriate technical and organisational measures to safeguard your personal data. All sensitive information (like payment details) is encrypted and handled via secure platforms.

10. International Transfers

As a UK-based company, we primarily process data within the UK and the EU. If data is transferred outside the EEA/UK, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business changes. The most current version will always be posted on our website with the effective date.

Contact Us

If you have any questions about this policy or your personal data, please contact us at:
support@dawnherbal.com